Indonesia Election 2019
Conquer
Indonesia Constituent (Indonesia Election-2019)
Recently, Indonesia’s situation is so
interesting. Mass election triggered the situation was so interesting. On the
street, many billboard of legislative and president candidate shown their photo.
Surely, not the photo which is made me interested, it’s about a way to
campaign of each candidate, music
particularly. Through a music each candidates attempt to conquer their consitituent.
I
seen that the each of President candidate had a typical strategy to introduce
their visions and missions. On Jokowi’s side attempts to introduced their
programs from music, pop mixed koplo. Kill The DJ (One of Famous Indonesian
Rapper) made “Goyang Jempol Jokowi Gaspol”, youtube shown a postman starring by
Butet Kataradjasa gave the package for Kill The DJ and the package is a
cassete. After opened the package Kill The DJ play the cassete in a walkman.
Then, automatically his thumb dancing. He thought encourages the people to hear
as well, he go to the traditional market and inviting the people to dance
together with their thumb. All the people follows the dance directed by him,
the people followed by the milenials,
street musician, bureaucratic, and market seller.
Picture 1:
Butet Kataradjasa as a Postman
Source:
Youtube
Picture 2:
Kill The DJ on Traditional Market
Souce:
Youtube
On
other side, Prabowo’s volunteer doing the same campaign and made the flashmob
video as well. But, quite different from Jokowi’s volunteer, Prabowo team used
the “emak-emak” to do a flashmob. The music genre is different as well, their
used the RnB to introduce their pride. Otherwise from Jokowi’s side, Prabowo
team choose the garden for the background. “emak-emak” seen dance together used
blue t-shirt.
Picture 3:
Emak-emak’s Flashmob on garden
Source:
Youtube
I
captured from these phenomenoms, that the each of president candidate has each
a way to conquer the Indonesia constituent, and used a music from influence the
people. From these perspective we can assignment who constituent their targeted. Hope the election will be good and peace.
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